Brand impersonation is a phishing technique where attackers aim to solicit sensitive information from victims by posing as a legitimate brand. They do so by creating a fake website or account that mimics a real brand.
Example:
Emma creates a fake website that closely resembles the online banking portal of Bank of America. Peter wants to open a bank account at Bank of America and searches for more details on Google. Unfortunately, he ends up on the fake banking portal created by Emma. He enters his details without knowing that he is on a fake site. This information is sent to Emma who then uses it for malicious purposes.
Prevention Tips:
- Be cautious of websites with unusual URLs or typos in the domain name.
- Verify the website’s legitimacy by checking official sources before entering any personal information.
- Look for security indicators like HTTPS encryption in the address bar.